A child was born. 2 of them, actually. Their names were Jeff and Andy. And inside these young men was what would become something great. Time went by, Jeff and Andy grew up, and they developed facial hair. “I grew my first mustache when I was 11.” “Probably like 13?” “Lie.” “Getting ripped off sucks!” “Why do razors cost so much?” “Like there’s no real, good reason.” One big razor company has relentlessly increased prices for decades, Making insane profits at the expense of customers. So Jeff and Andy decided to start their own shaving company. “Did we conceive Andy to take on big razor in an epic battle of David vs. Goliath?” “Oh hell yes.” Jeff and Andy take their destiny seriously, because there’s a big difference between good and bad razors. “It’s particularly true when you’re taking, like, a knife to your face.” “And we almost put a bullet in the idea, like, 6 months in” “cus we’re like we just don’t know if we can actually make the products.” It left Jeff and Andy with only one way to maintain quality and keep prices down.
“We bought a factory.” But not just any factory. “They bought MY factory.” They bought Feintechnik. A 95-year old German factory. “It’s pretty loud!” Where over 600 German engineers, crafstmen, and production workers create millions of precision blades a year. “And they thought we were completely crazy.” “They called us the American Internet Cowboys.” “Now I’m calling them friends.” “You’re a good hugger, Mr. Becker.” With the purchase of Feintechnik, the American Internet Cowboys discovered a way to create razors of exceptional quality, Without the questionable design of their competitors. “We essentially wanted to do the exact opposite of what was out there.” “Theirs looks like it was shot out of space. We want something that looks like it was made…” “… on earth” And by taking less profit, and selling directly to you over the internet, Harry’s can offer an exceptional deal. At half the blade price. And with all those smart people. And that factory stuff. And those sharp razors. And the handsome handles. And a smooth narrator. Thanks! Big razor got nervous. “They threatened to sue our pants off.” Big razor threatened to sue their pants off. Jeff and Andy are two guys who put their pants on one leg at a time, just like you.
Who need to shave. Who don’t wanna pay too much, and like good design. But don’t take it from us. Take it from a few of our two million, seven hundred thousand and nine clean-shaven customers. “I’m Jeff.” “I’m Andy.” “And THIS is Harry’s.”.
As found on Youtube