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As a very wise man once said, “every new beginning comes from some other beginning’s end.” So, too, can you chalk up this philosophy to explain the “how it started” meme making the rounds on Twitter.

Behind every great relationship or old married couple, there’s a wholly unique origin story. Of course, in this day and age, most origin stories begin by awkwardly sliding into the object of your affection’s DMs. Know Your Meme points to a Sept. 23 tweet that kicked off the meme. Twitter user @vjllanelles shared a screenshot and photo side-by-side with the split caption, “how it started” and “how it ended.”

how it started how it ended pic.twitter.com/dm0YYg9Z9D

— mel (@vjllanelles) September 23, 2020

As the tweet began to go viral, others began sharing their own “how it started” meet-cutes on Twitter. As you can see in a couple of the popular examples below, these initial messages successfully culminated in passionate kisses and proposals.

how it started how it ended pic.twitter.com/cOu9Ta0pv6

— Reb (@serinide) September 25, 2020

how it started how it ended pic.twitter.com/6xeofetvTV

— Taylor Phillips (@TaylorJPhillips) September 24, 2020

As the meme continued to go viral, however, it also began to evolve—because not every success story necessarily involves a happily ever after? By the first week in October, the meme had made it to mainstream Twitter. Some users also began replacing the “how it ended” verbiage with “how it’s going,” to indicate that these stories are far from over!

South Carolina Senate candidate Jaime Harrison employed the meme to show off his humble beginnings. Likewise, Young Money posted a throwback featuring a fresh-faced Nicki Minaj, Lil Wayne, and Drake.

How it started: How it’s going: pic.twitter.com/CZgLkhs0YA

— Jaime Harrison (@harrisonjaime) October 8, 2020

How it started How it’s going pic.twitter.com/8Txjf9ApPM

— Young Money (@YoungMoneySite) October 7, 2020

Naturally, brands such as Xbox also got in on the “how it started” meme to showcase their humble beginnings, while others used it to flex their absurd Twitter presences.

How it started how it's going pic.twitter.com/wX0kPOprt2

— Xbox FR (@XboxFR) October 7, 2020

How it started How it ended pic.twitter.com/LXDNeOquhf

— Chi-vote-le (@ChipotleTweets) October 8, 2020

how it started: how it ended: pic.twitter.com/WKDKghUvQr

— Pluckers Wing Bar (@Pluckers) October 8, 2020

Though, in the case of Coca-Cola, the meme backfired when a Twitter user reminded the brand that in its humble beginnings with the drink “involved undeniably some cocaine.”

That’s the cocaine bottle right? Run that back. https://t.co/7Yw9wB8V56

— Roxxy Haze (@roxxyhaze) October 7, 2020

For obvious reasons, the “how it started” meme also became popular among the official Twitter accounts of TV shows and movies.

How it started: How it’s going: pic.twitter.com/LBO3lb2lU6

— Lovecraft Country (@LovecraftHBO) October 6, 2020

how it started: how it ended: pic.twitter.com/F86HdslOL1

— THE TWILIGHT SAGA 🍎 (@Twilight) October 6, 2020

Others used the “how it started” meme to joke about everything from nicotine addiction to sewing cans:

how it started vs how it ended pic.twitter.com/uwLYaMdmfA

— Sona is awesome (@yoloswekbitch) October 8, 2020

how it started how it ended pic.twitter.com/22iDgGKvGB

— Typical Malaysian (@TypicalMsian) October 8, 2020

You’re telling us those things actually used to contain cookies?? Had not it been for the “how it started” meme, we wouldn’t have believed it unless seen with our own eyes.

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